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Marketing ROI |
Revenues are the first part of the profit
equation--usually generated by effective sales and marketing
activities. In order to maximize marketing performance, these
activities must be cost-effective and must add value to the
bottom-line. Are you getting the best return on investment
(ROI) from your sales, advertising, and marketing efforts? Let us help you control advertising and marketing expenditures
while also increasing revenues.
Marketing Organization Audit
A scientifically proven methodology is used to
measure the internal degree of your company's marketing
effectiveness. It uses mixed methods research to provide an
accurate assessment of your current sales and marketing
activities, along with recommendations for improvement.
Primary Benefits:
Measures a company’s internal degree of marketing planning,
coordinated execution, and measurement. Assists in
optimizing marketing effectiveness and pinpoints areas for
improvement.
Data Requirements:
Employees with knowledge of the
organization’s marketing efforts must complete an online
survey. Interviews with internal staff are also necessary.
Guaranteed Recommendations:
There is no charge to the client if no recommendations can
be made based on available data.
Current Fees (US$):
Fixed fee, negotiated on a project basis.
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